Purchasing final expense insurance and end-of-life planning should provide peace of mind, but for many families, it becomes a stressful and frustrating process:
At Trufarewell, we’re not just an insurance provider—we’re a lifelong partner for your family’s peace of mind.
Our AI-powered platform, combined with our highly knowledgeable agents, ensures a seamless experience tailored to your unique needs. Whether you prefer self-guided exploration or one-on-one assistance, our compassionate team is here to guide you at every step. We focus on empowering you through education, not sales tactics, so you can make confident, pressure-free decisions with complete peace of mind.
At Trufarewell, purchasing final expense insurance is just the beginning of our relationship, not the end.
Peace of mind comes from knowing you’re never alone. We provide ongoing support with personalized policy reviews, timely updates, and a seamless funeral concierge service to ease life’s most difficult moments.
As part of the Trufarewell family, you’ll have access to a caring community and resources designed to educate and empower. We’re always here to guide and support you, ensuring you and your loved ones navigate life’s journey with comfort and dignity.
At Trufarewell, our mission is to empower families by removing the fear and omplexity from final expense insurance.
By blending advanced technology with a compassionate approach, we aim to make securing your loved ones’ future simple, transparent, and accessible for everyone.
The final expense insurance industry often prioritizes sales transactions over families, leaving clients feeling unsupported.
Trufarewell bridges this gap with a compassionate, AI-driven platform that builds lasting relationships, guiding families every step of the way to ensure their needs are met with care and confidence.
The final expense insurance market was valued at approximately $5.84 billion in 2022 and is projected to reach $9.2 billion by 2032, growing at a CAGR of 4.64%.
It is perfect timing with 10,000 baby boomers turning age 65 daily through 2030 and a perfect product market fit. Trufarewell is strategically positioned to capture a significant share of this expanding market by addressing the evolving needs of families across the U.S.
Trufarewell sets itself apart with a proprietary, AI-powered platform that combines advanced technology with a human touch.
Unlike traditional agencies, our solution eliminates the stress of multiple agent calls and prioritizes building lifelong relationships. By focusing on education, transparency, and continued client engagement, Trufarewell ensures families feel supported and confident at every step.
Trufarewell is redefining the narrative around final expense insurance by fostering a culture of proactive planning and empowerment.
Our vision is to create a future where every family, regardless of their circumstances, feels equipped to make confident decisions about their legacy. By addressing underserved communities and leveraging innovative technology, Trufarewell aims to normalize end-of-life planning, reduce financial stress for future generations, and inspire a more compassionate approach across the industry.
As the CEO and Co-Founder of Trufarewell, Martina Sholiton brings a wealth of experience and a deep commitment to empowering families through innovation and compassion. With over 25 years of leadership across diverse industries, she has consistently delivered transformative results by combining strategic vision with operational excellence.
Since 2016, Martina has worked closely with families, helping them secure final expense coverage. Her hands-on experience, including in-home consultations, has provided invaluable insights into the challenges families face and shaped Trufarewell's client-first approach.
Martina has held executive roles such as Assistant Superintendent and Director of Special Education, managing multimillion-dollar budgets and programs for thousands of students. Her ability to lead large teams and oversee complex operations has equipped her to drive Trufarewell’s growth.
Martina’s hybrid AI-agent model and funeral concierge service redefine the final expense insurance experience, ensuring every client receives compassionate, tailored support from start to finish.
Martina holds a Master of Science in Special Education from the State University of New York at Oswego and a Bachelor of Arts in Music and Performance from SUNY Potsdam. Her academic achievements reflect her dedication to education and lifelong learning.
Martina’s unique combination of insurance expertise, strategic leadership, and personal dedication to families ensures Trufarewell is not just an insurance platform, but a trusted partner in life’s most meaningful moments. Her vision is to set a new standard of trust, transparency, and support in final expense insurance.
Be Part of the Future of Final Expense Insurance At Trufarewell, we are transforming the way families plan for their future with trust, compassion, and innovation. Whether you’re an investor ready to join this groundbreaking journey, a professional looking for purpose-driven opportunities, or a family seeking clarity and confidence in planning, we invite you to take the next step.
Schedule a call to learn how you can be part of this transformative opportunity.
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